I’m a brand-focused designer working at the intersection of brand and performance.

Over the past few years, I’ve worked across both agency and in-house environments, building and scaling brand systems across paid media, web, lifecycle, and product experiences. My work is rooted in the idea that strong brands don’t just look good—they create clarity, consistency, and measurable impact across the entire customer journey.

I’ve partnered with marketing, growth, and external agencies to develop and operationalize brand systems that are both flexible and scalable. From defining visual languages to translating them into high-performing creative, I focus on making brand systems usable in real-world environments—not just well-documented.

At ProHealth Longevity, I helped evolve and implement a unified brand system across digital channels, leading to a 40% lift in engagement while improving consistency and speed across teams.

My approach blends strategy, systems thinking, and performance-driven iteration—designing not just for how things look, but how they work and grow over time.