Younique

Landing Page Design
Organic Social
Email Marketing

Deliberately Different Campaign

The campaign for Younique was extensive and thoughtful. We wanted to change the narrative about multi-level marketing and bring a fresh perspective to the brand. From initial conception of “Deliberately Different” to completing the campaign I designed approximately 150+ assets. Those ranging from organic and paid social post to emails and landing pages.

Organic Social

From promotional campaigns to the launch of the “Y” app, I supported the development and execution of social content across all platforms.

My role included designing high-impact promotional assets, adapting creative for multi-channel distribution, and ensuring brand consistency across product, lifestyle, and app-focused messaging. Each deliverable was crafted to balance performance-driven objectives with elevated, on-brand visuals—driving awareness, engagement, and adoption across social.

A diverse group of five women smiling and standing together against a light blue background with the words 'Deliberately Different' visible at the top.

An advertisement for Beachfront coconut body cream with a jar of the cream and a coconut fragment on a blue background.

A young woman with curly hair smiling and holding a smartphone, standing against a pink background with a red abstract shape.

Screenshot of a mobile app displaying a total pay of $3,523.41 for July 2023, with detailed breakdowns and charts. The app has navigation icons at the bottom for community, pay, home, customer, and more.

A young woman with curly black hair, wearing a gray sleeveless top, is looking at her phone and smiling against a pink and red background.

Instagram post showcasing Younique's Quadra 4-in-1 mascara with three images: the first displaying the product packaging; the second with a close-up of a person applying mascara and the text "Over 1 million dollars sold in 2 hours"; the third with a close-up of a woman's eye with mascara and the text "Your new favorite product"; the fourth showing the eye with mascara with the text "We know mascara & you're going to love it."

A smartphone held in hand displaying a login screen for a social app called Younique, with a background image of two women smiling and laughing, set against a pink background with black and pink curved lines.

Close-up of a woman with brown eyes applying black mascara to her upper eyelashes with a mascara wand. The image features product branding text, including 'Younique Quadra 4-in-1 Serum Primer Tubing Mascara'

Smiling woman with curly hair holding a phone and pointing upward, against a pink background with a graphic design.

Email Marketing

The 360 “Deliberately Different” campaign for Younique included a robust email marketing rollout designed to educate, excite, and drive adoption of the new Y-App.

This series focused on clear feature communication, strong visual hierarchy, and conversion-driven layout design. Each email balanced bold, branded headlines with lifestyle imagery and in-app mockups to highlight key functionalities such as customer insights, order tracking, and real-time updates. Strategic content blocks guided the reader through feature benefits while maintaining scannability across desktop and mobile.

A promotional flyer for a business app called Younike, highlighting features such as status monitoring, community updates, payment access, user profiles, real-time messages, and upcoming features. The flyer includes a smartphone displaying the app, a call to action to download the app, and images of makeup product swatches, with download links for App Store and Google Play.

A colorful promotional webpage for Younique featuring diverse groups of smiling women, app download buttons, and information about the Younique app.

Promotional flyer for Yunique app, featuring a woman using her phone, app screenshots, and a group of four smiling women, with download options for the App Store and Google Play.

Environmental Design

I partnered with Contravent on Younique’s annual convention at the Salt Palace Convention Center, where environmental graphics extended a campaign I helped design. While I did not create the installations themselves, the large-scale graphics and wayfinding leveraged brand assets I developed, translating the campaign into a cohesive, physical experience. This project highlights how my design work can scale beyond digital and print into immersive environments while maintaining strong brand consistency.